SMAART Recruitment
A Road Map For Hiring A VP Of Sales

Jayce Grayye • Sep 16, 2022

A Road Map For Hiring A VP Of Sales

Finding and hiring the best talent is essential to your company’s success as a business owner. The VP of Sales plays a critical role in any organization, so you’ll want to ensure you ask the right questions during the interview process. To attract the best, you must clearly understand your company’s offering and where it’s going. A road map can offer the best VP of sales interview questions.


Besides, the VP of Sales role has significantly changed in recent years. With the advent of technology, they need to be more than just salespeople. They must be strategic thinkers who can utilize data and analytics to drive decisions. Finding someone who ticks all those boxes may be challenging without a road map. This blog post will provide a list of questions to help you find the perfect VP of Sales for your company.

What To Consider Before Hiring A VP Of Sales?


The most crucial factor to consider when recruiting a VP of Sales is whether or not they have the ability to drive results. To assess this, ask the candidate how they approach goal setting and achieving quotas. Can they provide a concrete plan? Do they have a historical track record of success? If so, great! If not, you may want to keep looking. 


In addition, think about what type of sales leader you need. Do you want someone who is more strategic or someone who is more hands-on? Someone with experience in your industry or someone with a different perspective?


Finding a VP of Sales willing to roll up their sleeves and get their hands dirty is also essential. This means someone who isn’t afraid to jump on calls with clients or prospects, run demos, or offer product feedback. This type of person will be an asset to your company and help you close deals more effectively.


Other things to consider are ensuring the role is a good fit for your company’s size and stage. A VP of Sales can be a great asset for a growing company, but if your company is small or early-stage, you might not need someone at that level yet.


What Are The Major Responsibilities Of The VP Of Sales?

Before you work with recruitment agencies hunt for the sales VP, you must be aware of the job’s key responsibilities:


Sale Strategies 

The VP of Sales is responsible for developing and executing sales strategies to increase market share and grow revenues. This includes creating and implementing plans to expand the company’s customer base, increase sales opportunities, and build relationships with key clients. 

Moreover, they should develop policies to improve sales growth, increase market share, and maximize profits. They use advanced technological tools for data harvesting and analysis of budgets. This assists in enhancing the sales force and increasing conversion rates.


Smooth Management

The VP ensures that all sales operations are effectively managed, including recruiting and training new sales representatives, setting performance goals, and overseeing customer service functions. The VP manages the department’s budget and ensures that all financial targets are met or exceeded.


Working closely with the other executive team members can help ensure everyone is on the same page regarding sales goals and objectives. Additionally, the VP of Sales can help streamline processes and keep everyone organized, ultimately leading to more successful sales outcomes. 


Also aligning their strategies with the Marketing Department to ensure all work flows go accordingly. If you are in the market for any type of marketing position here is where you will want to go: https://www.jaycegrayyeconsulting.com/marketing-recruitment/. We can help find you the best of the best.


Managing Staff

The VP of Sales is responsible for creating a sales team capable of achieving the company’s goals. This shall ensure that all sales operations are carried out in a manner that is consistent with the company’s values and objectives. 


Additionally, they have a vast knowledge of the company’s products and services, making them better equipped to answer questions and provide support. Lastly, they often act as mentor figures to their team members, providing guidance and advice when needed.


Ensuring Customer Satisfaction

It depends on the particular VP’s role within the company and what specific strategies they implement. However, generally speaking, a VP of sales can play a crucial role in improving customer relations and boosting retention rates.


A VP of sales may ensure that the sales team has the necessary tools and resources to adequately support customers throughout the entire lifecycle, from acquisition through retention. This might involve training using the product or service to offer incentives for hitting customer satisfaction targets.

List Of VP Of Sales Interview Questions

Here are the most vital VP of Sales interview questions you should ask to find the best candidate for the job.


Professional Category

Get to know the candidate better professionally with these questions. 


  • Can you talk about a time when you successfully closed a large deal? 
  • How do you manage and motivate your sales team?
  • What do you think are essential attributes of a successful VP of Sales?
  • What do you think the significant challenges will be for the VP of Sales in this company? How will you prepare to tackle them?
  • How do you feel you’ve met or exceeded your performance expectations over the past three years? What areas do you think need improvement when meeting your quotas? 
  • What strategies have you found to be most effective in reaching your quotas? 
  • Have you ever received any feedback from your supervisor regarding your quota performance? If so, what did they say? 
  • What do you think is more important: being able to lead and motivate people or having knowledge and expertise in the field that you’re coaching/leading them in? 
  • What’s your biggest strength in managing the sales force and motivating them towards collective goals?
  • What is your sales management process? How do you determine which salespeople to promote? How do you handle underperforming salespeople? Please discuss your past experiences. 
  • What are the three most important qualities you look for in a salesperson? Is there anything specific that you look for in potential hires for your sales team? Has your recruiting approach changed over the years?
  • What was the most creative way you ever sold something? Why do you think sales tactics are so important in a role such as VP of Sales? What was the most successful sale you ever made? 
  • Do you have a support system when you need help with a deal? What tools do you have to keep track of your sales leads?


Personal Traits 

These questions are designed to uncover candidates’ values, behaviors, and character traits away from the office.


  • What do you think are the necessary attributes for a great leader? How has your experience as a leader and coach changed over time?
  • How do you know you’ve made the right choice in your career? Talk about your best and worst decisions.
  • Do you think it’s essential to be able to learn about new products and services quickly? Why or why not? Describe the most random product you’ve ever had to know about. How did you go about learning about this new product? 
  • How do you stay motivated when it comes to sales? What sales techniques have you found to be most effective in being successful?
  • How do you prioritize what’s essential when making difficult decisions? What do you do when you don’t have all the necessary information to decide? 
  • How did you go about assessing those risks before making a decision? What do you believe are the potential consequences of taking such risks? 
  • How do you enjoy your time away from work? 

Management And Sales

Find out the management and sales skills that will benefit your company directly.


  • What’s your philosophy when it comes to sales management? How do you cultivate a winning sales culture? 
  • How important are creative and innovative marketing strategies for lead generation? What do you think is the most effective way to generate leads?
  • How do you go about building a sales team that is successful? Please share your ideal team management plan. 
  • Do you find it more challenging to manage a sales team that’s already successful than it is to build one from scratch? How do you handle an experienced team in comparison to new workers?
  • How do you discern what a client wants? Tell us about your experience with your most challenging customer and how you closed the deal.
  • Did you ever feel out of your league when trying to win a massive contract? What was the size of the largest contract you’ve ever negotiated?


After the interview, give the candidates a chance to ask questions about the company or address concerns regarding the interview. Reflect on the answers given by the candidate before hiring. If you are looking for local employees we can a variety of areas we help recruit top talent in! Check that out here!


Wrapping Up



VP of Sales is a tough job. It can be demanding, challenging, and frustrating. But it may also be rewarding to find the right person for the team and help them reach their goals. We hope our VP of sales interview questions list and answers will help you find the best candidate for your organization. Don’t hesitate to get in touch with us or take a look at our blog section to read to learn more!

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