SMAART Recruitment
How to Hire Commission-only Sales Reps (8 Manageable Steps)

Jayce Grayye • Oct 05, 2023

Hiring the right talent can make or break your business, and the process isn't any easier when you're looking for commission-only sales reps. Your company must fill positions quickly, but hiring the wrong person can cost you time, money, and reputation. 


But how often does hiring the wrong person happen? Surprisingly, A LOT! A study from CareerBuilder discovered that a staggering 75% of employers have admitted to hiring the wrong person for a position at least once. 



At Jayce Grayye Consulting & Recruiting, we understand the importance of hiring the right person the first time. That's why we've put together this guide on how to hire commission-only sales reps that all businesses can follow. 

How to Hire 100% Commission-only Sales Reps in 8 Steps

Step 1: Identify Your Needs and Set Clear Objectives


The first step to successfully find commission-only sales reps is to clearly understand your needs and objectives. Without a well-defined goal, you're essentially sailing without a compass.


How to Identify Your Needs and Set Objectives:

 

  • Geographical Scope: Determine the regions where you require sales reps. Is it a local, national, or global reach?
  • Product Knowledge: Understand the level of product expertise needed. Will your reps need extensive training, or is it something one can pick up easily?
  • Sales Targets: Set achievable but challenging sales quotas. This gives potential reps a clear performance expectation from the get-go.
  • Industry Experience: Decide whether prior industry experience is a must. Some industries have a steeper learning curve than others.
  • Team Dynamics: Consider how the new hire fits your team culture. Cultural fit can sometimes be as critical as skills and experience.


By tackling each of these bullet points, you'll provide a transparent and robust framework for your future hires. 


Step 2: Utilize Multiple Sales Recruitment Methods


When it comes to hiring, diversity in your approach is key. Don't just lean on one method to find commission-only sales reps. Broaden your reach to tap into different talent pools. 


Here are some effective tactics:

  • Attend networking events where you can mingle with fellow sales-focused business owners.
  • Connect with other recruiting managers in sales to exchange best practices.
  • Form partnerships with similar sales businesses. This collaborative approach lets you share recruitment expertise and candidate shortlists.
  • Leverage LinkedIn to seek out high-quality referrals.
  • Join local business associations and employer organizations to increase your brand's visibility.

Remember, the more visible you are in your target market, the more opportunities you'll have to meet potential sales reps.


Step 3: Prioritize Employee Benefits


According to a recent study, 79% of American employees crave more support in areas like financial and emotional well-being.


For example, when aiming to find commission-only sales reps, clearly outline the following in your job listing and during interviews:


  • Health benefits (40% of employees value this).
  • Available paid time off (This matters to 37% of employees).
  • Any performance bonuses (35% of employees find this appealing).
  • Availability of paid sick days (Important to 32% of employees).


Transparency in these areas attracts the right candidates and fosters a culture of trust and satisfaction right from the start.


Step 4: Explain Your Sales Process Clearly During Interviews


Interviews can make or break your hiring process. According to LinkedIn, 74% of HR professionals use structured interviews for vetting candidates. Yet, 83% of candidates admit that a poor interview experience can turn them off from a company they initially liked. 


When learning how to hire commission-only sales reps, clarity in outlining your sales process is crucial during interviews. A well-structured, informative interview not only helps you assess the candidate but also enhances your company's reputation.


Step 5: Assess for Cultural Fit and Power Dynamic


To truly excel, sales reps need more than just a job; they need an environment where they can flourish. 


Consider the difference between these two statements:

  1. "You must complete tasks A, B, and C."
  2. "Success here requires significant effort, particularly in the beginning stages. How can we support you in making that journey easier?"


The second approach is vastly superior because it empowers the rep, giving them a sense of ownership over their success. It also signals your commitment to support them. 


Step 6: Prioritize Initial Training and Support for New Hires


Being a successful sales rep isn't just about having innate talent; it's equally about skill development. Consider putting your own proven sales methods into training guides for your team.


If writing isn't your strong suit, video training sessions could serve as a valuable resource. These resources can be instrumental in sharpening the skills of your commission-only sales reps, giving them a leg up on the competition.


Step 7: Make Your Offers as Attractive as Possible


When it comes to extending offers to your future commission-only sales reps, first impressions count. 


Here are some statistics to consider:


  • Strong brands attract 50% more qualified applicants. A strong brand isn't just about customer recognition; it's also a magnet for top talent. Focus on communicating your company's values and successes to make your offer stand out.
  • 60% of job seekers abandon applications due to their complexity. Simplifying your application process can significantly widen your pool of potential commission-only sales reps. A straightforward, easy-to-navigate application experience keeps candidates engaged.
  • 70% of U.S. professionals won't tolerate a poor workplace culture. Ensuring a positive, supportive workplace culture is key to attracting and retaining quality sales reps. Highlight your company culture's best aspects when discussing the job offer.

By being mindful of these factors, you can craft compelling and competitive job offers, helping you attract the very best in commission-only sales talent.


Step 8: Need Help? Consider A Third-Party Sales Recruiting Firm



If you've followed all the steps and still find yourself struggling, it might be time to bring in the experts. We at Jayce Grayye Consulting & Recruiting specialize in helping businesses like yours hire commission-only sales reps.


Utilizing a third-party sales recruiting firm can save you both time and effort, ensuring you get access to top-tier sales talent without the hassle. With a dedicated team focused solely on recruiting, you can concentrate on what you do best: running your business.

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